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Goats of Anarchy Branding

Goats of Anarchy is a non-profit organization that specializes in rescuing baby goats with special needs. View the full GOA mission and website here. 

Final Logo Design

The intention was for the logo itself to have a rugged, tough vibe. The founder and owner of GOA requested it to avoid being cutsie. I sketched out a variety of ideas, eventually coming up with a logomark that best represented Goats of Anarchy. Circles often represent safety and security. The font for the organization’s name contains strong angled corners to reflect the tenacity and resilience of the animals at Goats of Anarchy. Encircling the type reinforces the mission of the organization - rescuing goats to a safe place. This shape also works well in social media, where GOA has a large following. 

     

 

 

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Process

Process

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