The issues influencing my work revolve around the images and ideas we, as consumers, are presented with through advertising and other media. Printed material such as advertisements and magazine articles of the 1950s provided female viewers with an idealistic, stereotypical version of the American dream centered on having children, a loving, devoted spouse and a nice house. These images are a false representation of reality or the “feminine mystique” as described by Betty Friedan in 1963. Today, magazines are still feeding women a false perception of life and beauty, resulting in women feeling inadequate and weak.
There have been great achievements for women since the first wave of feminism. However more needs to be done for further advancements. I currently have my Bachelors degree. I am anticipating receiving my Master of Fine Arts degree this May. However, at times these achievements seem worthless because I am not married and I do not have children. I hear similar statements echoed frequently from friends and acquaintances. The constant feeling of inadequacy and doubt prevalent in many women’s lives due to images of unattainable perfection and lifestyle goals drives my work. It is through this work that I hope to contribute towards a solution, therefore, ultimately increase awareness on women’s rights and feminism.